What is Graphic Design?
Graphic Design:
Graphic design is the
craft of creating visual content to communicate messages. Applying visual
hierarchy and page layout techniques, graphic designers use typography and
pictures to meet users’ specific needs and focus on the logic of displaying
elements in interactive designs to optimize the user experience.
Graphic Design – Molding Users’ Experience Visually
Graphic
design is an ancient craft, dating back past Egyptian hieroglyphs to
17,000-year-old cave paintings. As a term originating in the 1920s’ print
industry and covering a range of activities including logo creation, it
concerns aesthetic appeal and marketing – attracting viewers using images,
color and typography. However, graphic designers working in user experience
(UX) design must justify stylistic choices regarding, say, image locations and
font with a human-centered approach, focusing on—and seeking maximum empathy
with—users while creating good-looking designs that maximize usability.
Aesthetics must serve a purpose – in UX design we don’t create art for art’s
sake. So, when doing graphic design for UX, you should consider the information
architecture of your interactive designs, to ensure accessibility for users,
and leverage graphic design skills in creating output that considers the entire user
experience, including users’ visual processing abilities. For instance, if an
otherwise pleasing mobile app can’t offer users what they need in several
thumb-clicks, its designers will have failed to marry graphic design to user
experience. The scope of graphic design in UX covers creating beautiful designs
that users find highly pleasurable, meaningful, and usable.
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